One luxury lingerie brand that always seems to be in the news is Myla. Whether it is stories about their Christmas lingerie corset or models working around a shopping center in Myla lingerie. They certainly do believe in publicity.
The company Myla is in fact two London designers namely Charlotte Semler and Nina Hampson. They had their first store in Notting Hill which opened in 1999. They actually teamed their lingerie in that store with a selection of bedroom toys which ultimately turned out to be a good market move. They then set up a franchise in Mrs Selfridges and opened further stores around London.
In 2004 they went international and today supply many celebrities with lingerie as well as support the cast of Sex and the city.
The aim of Myla is all about seduction whilst being sensual at the same time and anyone has to admit that they seem to have perfected this art down to a tee. In this space of ten years these girls have gone from nothing to supplying A list celebrities with their elegant lingerie. I think that needs a pat on the back. Don’t you?
One designer of luxury lingerie that is still relatively unheard of is Layla L’obatti. Leyla is half Persian and half American and has managed to combine the two cultures in luxury lingerie that provides unique, original and sexy but elegant designs. Layla is a believer in the strength of a women and likes to reflect this in her work. Her luxury lingerie is designed for the woman herself and not for the appeal to men. Her belief is…
“Good lingerie should make you look in the mirror and smile, it should let you awe at yourself, fall in love with yourself, because true love begins with loving yourself. A woman in love with herself stands strong with clothes or without.”
I don’t think you can find any better words then thisand that outlook on the luxury lingerie industry does reflect in her products. She says she has a love of silk, lace, pearls and cameos which she incorporates into her work. Her 2010 collection has just been released and is called Deco lace. It is a fantastic combination of black lace and peach satin. Check it out today. You won’t be disappointed.
The latest news to come out of the lingerie world today is that Diamond Boutique has invented some miracle fancy bra that every women will crave for. Eager to see this miraculous invention that the papers seemed to be raving on about I checked it out so elegantly being modeled by their current face Elen Rivas. It will go on sale in Tesco’s of all places but I supoose that is as good a start then any.
So what is so special about this fancy bra?. Well it has two cups, a selection of straps, 24 hook positions and another 28 on the back strap. Ok well I am confused before I have even put this fancy bra on. Apparently it will give me greater flexibility and unlimited ways to wear my bra. Now pardon me for being a fuddy duddy however I want to put my bra on and instantly look good in it, not mess around getting myself in knots for two hours before I go out.
If I want a halterneck bra then I will buy a halterneck bra, if I want a backless bra then I will buy a backless bra. I do not want to wear the same bra every day of the week. I will keep on eye on this for you girls and lets see if it takes off. Personally I think it needs to go down as daft invention but hey I am ready to be proved wrong.
All my friends know that I love shopping at Passionata. I am even buying up stock from their recent Chanson d’amour collection. I now have more lingerie than I know what to do with but only just discovered today that Passionata is in fact part of the Chantelle French Lingerie company along with Darjeeling. The Chantelle group has been going since 1876 so that will explain why they are experts in fancy lingerie and capture my attention at every moment.
I am more excited however to wait the release of their Spring / summer collection that will feature their new model Bar Refaeli. Photo shoots show that the theme is 1960′s with a bouffant hair, headbands and a summer 60′s look. Colours of lingerie have moved to yellow, blues and flower prints however we still see the lace trims and bows that are so frequently appearing on lingerie everywhere.
Well done to Passionata for supplying to the demand of millions. They know what a women wants to wear and excel in everything they produce. French lingerie can definitely count me as one of the loyal customer.
